Awareness

"Drinking salt water" is a false refuge. Trying to relieve yourself but you get more hooked. 

So is "over consuming" and "I shouldn't but I'm going to have the 'garbage'."

Limited and narrow sense of self. It comes from insecurity. 

You don't trust who you really are. You are on a hamster wheel of trying to get away from something. 

"There is no question you get pumped by the recognition. 

Then a self loathing sets in when you are enjoying it."

- George C. Scott.